“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Neeraj Kochhar, managing director for ...

This kind of data-driven targeting is just not possible with conventional display advertising that is purchased upfront. Other key benefits of programmatic marketing include: Allowing your team ...

Data & Programmatic Insider Summit March 22 - 25, 2023, Scottsdale Brand Insider Summit CPG March 26 - 29, 2023, Scottsdale Marketing: Automotive April 5, 2023, NYC - Javits Brand Insider Summit ...

As for the owners of programmatic solutions, they should also keep their products compliant with data privacy regulations and standards. Ad fraud prevention will also remain among the leading ...

In this DeepDive, in association with JCDecaux, we hear about the power of programmatic DOOH from eight top brands, learning how to harness it for maximum impact. The programmatic DOOH (pDOOH) ...

Ignite Programmatic addresses these challenges by using pseudonymous first-party data insights through advanced audience modeling, demand-side platforms (DSP), and premium publisher and ...

NEW YORK, Jan. 21, 2025 (GLOBE NEWSWIRE) -- Proximic by Comscore, a division of Comscore, Inc. (NASDAQ: SCOR) and a leading provider of audience and content targeting solutions for programmatic ...

Prior to that, Jana was the SVP of Programmatic & Data Strategy for Insider Inc., where, over the course of 8+ years, she launched their multi-million-dollar programmatic business and developed ...

introduced the Foundation Model Data Platform, powered by its unique programmatic data development approach. With Snorkel AI's Foundation Model Data Platform, any company can now use their ...

It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely that programmatic ad buying continues to be a dominant channel for advertisers looking to scale. In fact, it ...

data on a "programmatic level." Miller was challenged on DOGE's access to the IRS data after reports that Elon Musk's government department is attempting to gain access to a system that holds ...

Pubstack, the leading Enterprise Ad Management Platform, is excited to announce the release of its highly anticipated 2024 Programmatic Data Benchmark featuring insights across key European markets, ...