“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Neeraj Kochhar, managing director for ...

As for the owners of programmatic solutions, they should also keep their products compliant with data privacy regulations and standards. Ad fraud prevention will also remain among the leading ...

Ignite Programmatic addresses these challenges by using pseudonymous first-party data insights through advanced audience modeling, demand-side platforms (DSP), and premium publisher and ...

StackAdapt has launched what the company claims is a first of its kind integrated email and data hub that will bring martech and programmatic advertising under a single platform. StackAdapt co-founder ...

Prior to that, Jana was the SVP of Programmatic & Data Strategy for Insider Inc., where, over the course of 8+ years, she launched their multi-million-dollar programmatic business and developed ...

NEW YORK, Jan. 21, 2025 (GLOBE NEWSWIRE) -- Proximic by Comscore, a division of Comscore, Inc. (NASDAQ: SCOR) and a leading provider of audience and content targeting solutions for programmatic ...

The Seven Network has launched a new sales team following the merger of programmatic and commercial data groups, to be run by Dean La Rosa, previously Seven’s head of commercial data.

In this DeepDive, in association with JCDecaux, we hear about the power of programmatic DOOH from eight top brands, learning how to harness it for maximum impact. The programmatic DOOH (pDOOH) ...

introduced the Foundation Model Data Platform, powered by its unique programmatic data development approach. With Snorkel AI's Foundation Model Data Platform, any company can now use their ...

It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely that programmatic ad buying continues to be a dominant channel for advertisers looking to scale. In fact, it ...

data on a "programmatic level." Miller was challenged on DOGE's access to the IRS data after reports that Elon Musk's government department is attempting to gain access to a system that holds ...

Pubstack, the leading Enterprise Ad Management Platform, is excited to announce the release of its highly anticipated 2024 Programmatic Data Benchmark featuring insights across key European markets, ...