While the Gucci Garden space on Roblox was open for two weeks last month, the platform’s 42 million users could spend from $1.20 to $9 on collectible and limited-edition Gucci accessories.

Roblox Gucci Town also offers exclusive limited-edition accessories and merchandise. Players can participate in mini-games or challenges to acquire these special virtual items.

But the event still went ahead, providing a digital locale where fans could buy Gucci accessories for their Roblox avatar. A pair of Gucci diamond-framed sunglasses were sold at the event for 120 ...

The Middle Tennessee State University graduate joined Roblox in April 2012, and since then, has designed thousands of user-generated content (UGC) items, from digital sunglasses and hats to ...