BuzzFeed, the media site known for its celebrity news and quizzes, announced on Tuesday that it’s developing its own social media platform in a move to Buzzfeed is developing its own social media platform,

He outlines how companies like Meta and TikTok prioritize the judgment of AI algorithms rather than the thoughts of their employees, leading to the proliferation of content that “elicits the most compulsive and predictable response from the human brain.

At the end of a long manifesto about what’s broken about today’s biggest social media platforms, BuzzFeed Founder and CEO Jonah Peretti revealed that the company is working on a new social media platform that uses human curation rather than algorithms “that brings joy and playfulness back to the internet.”

So what should BuzzFeed do to regain its onetime foothold in internet culture? Start its own social network, of course. Such a prospect was teased earlier this month, after Semafor—the scoopy news site run by former BuzzFeed News editor-in-chief Ben Smith—got hold of a leaked Slack message from BuzzFeed founder and CEO Jonah Peretti.

In an open letter, CEO Jonah Peretti calls out TikTok and Meta for prioritizing AI tech over content and says people miss the mid-2010s "'beer and wine' era of the internet."

The digital-media company said its designing a social platform that will contrast with algorithm-centric ones.

Ironically, in a memo regarding his social media plans Peretti identifies AI as one of the problems at competitor companies like ByteDance (which owns TikTok) and Meta (which owns Facebook). “Having a job at Meta is beginning to feel like being a UBI recipient,