Coca-Cola takes on Olipop and Poppi

Coca-Cola takes on Olipop and Poppi with new prebiotic soda brand, Simply Pop
Coca-Cola is launching a prebiotic soda brand called Simply Pop, taking on upstarts Olipop and Poppi. Starting in late February, consumers on the West Coast and in the Southeast will be able to try Coke’s iteration of the trendy drink.
Poppi and Olipop are the trendy new sodas. Coca-Cola is responding
Coca-Cola is entering the “better for you” soda category with a response of its own. This month, the beverage behemoth is rolling out Simply Pop, a prebiotic-packed soda that is flavored with fruit juice and vitamins that it claims “supports gut health,
Coca-Cola jumps on ‘gut-healthy’ soda trend with prebiotic drink to rival Olipop, Poppi
It seems Coca-Cola has grown sick of stomaching Poppi and Olipop’s success with “gut-healthy” sodas – so the legacy brand is launching its own prebiotic drinks. Coca-Cola’s Simply prebiotic sodas will be sold in five fruity flavors: Strawberry, Pineapple Mango, Fruit Punch, Lime and Citrus Punch.
Coca-Cola Finally Releases Its Answer To Olipop, Poppi
Cola's Simply Pop launches in retail locations in select regions later this month, and nationally through Amazon Fresh.
Prebiotic soda brand Olipop valued at $1.85 billion in latest funding round
Prebiotic soda brand Olipop said Wednesday that it was valued at $1.85 billion in its latest funding round, which raised $50 million for the company.
Coca-Cola enters trendy prebiotic soda market with Simply Pop
The drink, which contains fiber for gut health and Vitamin C and zinc for immunity support, pits the beverage giant against fast-growing upstarts Olipop and Poppi.
How Coca-Cola is marketing Simply Pop, its first prebiotic soda
As consumers increasingly reach for better-for-you options, the beverage giant is entering a market dominated by brands like Poppi and Olipop.
In new era of soda wars, Coke launches prebiotic soda Simply Pop
Coca-Cola is diving into the burgeoning field of soft drinks promoted for their health benefits by launching its first prebiotic soda called Simply Pop. The debut of the Atlanta-based beverage giant’s new juice-based sodas comes as companies like Olipop and Poppi carve out a new niche in the huge beverage market.
Gut check: Coca-Cola introduces new prebiotic brand to take on Poppi and Olipop
Coca-Cola (NYSE:KO) has entered the fast-growing prebiotic soda market with the launch of Simply Pop, as it looks to carve out market share in the growing healthier soda alternative category. The new drink,
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Coke and PepsiCo are jumping into the fast-growing market for prebiotic sodas, now cornered by upstarts Olipop and Poppi.
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