Nearly 78% of India’s Gen Z feel positive about taking responsibility for their own health, finds a Global Gen Z study ...

Industry leaders weigh in on how brands can help shape pop culture again through innovative storytelling and a balanced ...

Pouring money into social media ads isn’t paying off for many marketers. As ROI shrinks, here are the alternatives that ...

While negative reviews are inevitable in business, they offer insights into what improvements are needed, notes HAWK Gozoop ...

The adtech player introduces Optix AI and CTV AI to address the TV advertising needs of small and medium enterprises (SMEs).

Lenovo’s AI-driven thriller grabs millions of eyeballs—but as machines aid imagination, can advertising keep its human edge intact?

While negative reviews are inevitable in business, they offer insights into what improvements are needed, notes HAWK Gozoop Group's associate director for online reputation management.

US President Donald Trump’s all-out tariff strike may play to politics, but it’s marketers and advertisers who’ll now have to ...

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Articles written by Saumya Baijal ...

Publicis Groupe South Asia has named Paritosh Srivastava as chief executive officer (CEO) of BBH India. Srivastava will take ...

Globally, AB InBev invested $7.2 billion in sales and marketing in FY24, focusing on strengthening its mega brands and building brand equity in high-growth markets like India.