In our inaugural Brands on Fire LIVE, we spoke with Alex Tomlin, SVP of Marketing for Bacardi North America, about the success of Bacardi brands, culturally-relevant marketing initiatives, educating ...

ADT’s Chief Marketing and Communications Officer DeLu Jackson talks next generation customers, demographic shifts, CTV's ...

Though 63% of marketers use AI, only 49% are measuring the return on their investments, according to AI platform Jasper’s ...

With its focus on music, tech and entertainment, the SXSW Conference & Festivals in Austin tend to showcase some of the most ...

The average tenure of CMOs at Fortune 500 companies was less than that of most other common C-suite roles, and 34% of those ...

Thanks in part to natural search, “brand awareness” displaced sales in 2008 as the top objective for advertisers’ search efforts Marketing communications and political consulting firm Criswell ...

The CMO Council’s inaugural Marketing Vitality Index has amassed a data lake’s worth of statistics and insights from myriad sources to help marketers navigate through what promises to be a year of ...

The Mexican brand Tecate is sponsoring an anticipated boxing match in Las Vegas next month on Cinco de Mayo with an integrated program that includes commemorative ...

The rapid reduction of the media workforce will have a huge impact on the world of public relations. But by remaining focused on core elements of PR amidst all this change and uncertainty, you will be ...