The shopping habits of luxury consumers continue to evolve, with research suggesting that logos and overt status are becoming less important and that many buyers now prefer to “purchase memories” in ...

Ad spend against news content is in decline across channels. Despite high audience interest, serious news stories are frequently unmonetised due to blunt keyword blocklists deployed by brands ...

Provides an overview of the key datapoints that advertisers need to know about TikTok, spanning investment, consumption and performance insights. Global TikTok ad revenue forecast to reach $32.4bn, an ...

The race for profitable growth and value creation in Asia is more nuanced and difficult than ever. By adopting the Pace Principle, Asian marketers can manage the “twin paces” of growth and unlock ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

At the core of an effective martech stack lies a robust real-time data infrastructure. This begins with an event streaming platform that can handle massive volumes of user interactions with minimal ...

Credits Media agency: Boost Brand Accelerator Lima 3D Motion Designer: Christian Acuña Account Executive: Eda Seguín Art Director: Edwin De La Cruz / Sergio Márquez CEO: Luciana Olivares Copywriter & ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

P/S is the leading toothpaste brand in Vietnam, boasting 76% market penetration and daily usage in 22 million households. Established in 1975, P/S aims to eradicate oral diseases in Vietnam by ...

Microsoft, a technology company, preserved the Pulaar language of the Fulani people by creating a handwritten alphabet, ADLaM, to help fight illiteracy within the Guinean community and turn it into a ...

Americas Editor Ann Marie Kerwin talks with Preston Rutherford – cofounder of the men’s apparel brand Chubbies, and Marathon, a new platform designed to measure the revenue impact of brand initiatives ...

Cinema advertising research revealed at the 2025 Digital Cinema Media upfronts. Cinema can deliver a 12% uplift in optimal price compared to other channels, offering a price perception advantage, ...