Apple’s report Thursday afternoon is the latest in a busy week for earnings and will provide a test for the iPhone maker’s DeepSeek inspired rally this week.

Apple continues to spend less than its Magnificent 7 peers on artificial intelligence. Recent reports from Chinese start-up DeepSeek have caused investors to positively reassess that strategy American

Apple's latest earnings were a mixed bag filled with slipping iPhone sales and countered by rising revenue. Reporting after the bell Thursday, the iPhone

Apple could be forced to detail more of its AI activity, after a proposal asks shareholders to expose whether Apple is truly working ethically in the field when training Apple Intelligence.

Apple beat Wall Street's quarterly profit estimates on Thursday, but iPhone sales and China revenue for the holiday quarter were weak due to stiff Chinese competition and a slow rollout of artificial intelligence features.

The AI tech DeepSeek used to train its reasoning model might be just what Apple needs for major Apple Intelligence developments on iPhone.

Researchers are developing robots that promise to automate a process that has always relied on human workers—and bees.

Apple's earnings call is today at 5 pm ET. AAPL stock heads into the report down 4% YTD. Analysts are focused on services and China sales.

Some thought Apple might call for flat revenue in the March quarter. Instead the company said it expects growth. The company is targeting a low- to mid-single-digit growth rate in overall revenue relative to a year before.

Apple's latest iPhones are flying off the shelves in some markets, and not in others. Apple CEO Tim Cook says this all comes down to where Apple Intelligence is available, and where it isn't.

Apple reported $18.5 billion in sales in greater China last quarter, comfortably below consensus estimates of $20.9 billion.