Buc-ee's is suing North Texas chain Super Fuels for logo infringement, claiming that their dog logo resembles Buc-ee's beaver logo and causes customer confusion.
In a patent civil lawsuit, Buc-ee's accused Super Fuels of imitating the distinctive beaver logo design for their mascot.
Buc-ee's filed a lawsuit earlier this month alleging trademark infringement against a small gas station chain based in North Texas. In the lawsuit filed in the Northern District of Texas, Buc-ee's claims that Super Fuels is infringing on its trademark of the beaver logo because the chain's logo is too similar.
Super Fuels is an Irving-based gas station chain with an anthropomorphic dog mascot that Buc-ee's argues is a copy of their trademark beaver mascot.
Buc-ee's is suing yet another small gas station over trademark infringement. It's the latest in a series of suits around animal-centric logos.
An escaped inmate from Marion County in Alabama is back in custody after police in Melissa arrested him and an accomplice after they were found in the parking lot of a Buc-ee’s.
Buc-ee's is suing a smaller North Texas gas station chain, claiming it is infringing on the copyright for the Buc-ee's beaver logo.
The suit, filed in federal court Jan. 10, alleges that Irving-based chain Super Fuels’ logo is so similar to the Buc-ee’s logo that it is “likely to cause confusion among consumers in the relevant market,
Buc-ee’s, home of the world’s cleanest bathrooms, freshest food and friendliest beaver, breaks ground on its newest travel center in San Marcos.
The brand is so popular that local governments across the country are offering tax breaks and other incentives to lure Buc-ee’s to town. Mike Sasso, real economy reporter for Bloomberg, spoke to the Texas Standard about the trend. Texas Standard: What sort of incentives are local governments offering Buc-ee’s to get them to build?
In Texas, Buc-ee's dominates as a highly-popular travel center. But Love's Travel Stops is giving hungry travelers a new reason to take a pit stop at their business instead. Whataburger will be ...