Pepsi is planning to debut a brand-new flavor this month, marking its first “permanent” addition to the brand’s beverage portfolio in four years.

A lawsuit filed by the Federal Trade Commission alleges that food and beverage maker PepsiCo engaged in illegal price discrimination by giving unfair price advantages to one big-box retailer

The Robinson-Patman Act was passed in 1936, but the federal government stopped enforcing it during the deregulation of the 1980s. The FTC resumed its enforcement in December when it sued Southern Glazer’s, the largest U.S. distributor of wine and spirits.

Pepsi is axing a permanent flavor from its lineup — but a new one will hit shelves soon. Soft-drink lovers can get their first sips of Pepsi Wild Cherry & Cream starting Monday, Jan. 20, the New York-based soda maker said in a news release.

Calling all Pepsi lovers, it’s time to raise a toast to 2025! The cola giant has just announced its newest creation: Pepsi Wild Cherry & Cream. Launching nationwide this January, Pepsi Wild Cherry & Cream combines the bold citrus flavor of Pepsi with indulgent cherry and creamy vanilla for a nostalgic twist.

The Federal Trade Commission is suing Pepsi, alleging it has rigged competition by offering unfair pricing deals to a big retailer at the expense of smaller rivals, resulting in higher costs for shoppers.

Pepsi has pretty big news for people who love the soda (Coke fans, feel free to disregard this article). The brand will very soon be releasing a new — and permanent — flavor.

Pepsi is set to release a Wild Cherry and Cream flavor in regular and zero sugar varieties. Fans are hyped about this sweet, creamy soda hitting shelves soon.

The commission alleges that the retailer, whose name was redacted in the statement from commissioners, received “unfair pricing advantages” that were not made available to others.

A lawsuit filed by the Federal Trade Commission alleges that food and beverage maker PepsiCo engaged in illegal price discrimination by giving unfair price advantages to one big-box retailer.

The FTC is suing PepsiCo for allegedly rigging the market by offering “unfair pricing advantages” that can contribute to inflation.

The U.S. Federal Trade Commission sued PepsiCo on Friday for offering preferential pricing to a large retailer, whom a source familiar with the matter confirmed was Walmart .