Racers, first-person shooters, and more are all possible with Roblox’s creation tools, and players are responding. In 2012, players (including builders) spent over 176.3 million hours in the game.

ROBLOX also leads all game sites in total page views according to comScore. The number of visits to the site rose to 685 million for 2012, a 66% annual increase; December alone saw 11.5 million ...