Andrea Felsted is a Bloomberg Opinion columnist covering consumer goods and the retail industry. Previously, she was a reporter for the Financial Times. Nike Inc. has finally found its Samba.

NIKE has finally found its Samba. Everyone is searching for what comes after the Adidas sneaker that has been the hottest shoe for the past couple of years. Nike has delved into its archives for some ...

Adidas, of course, dominated the market with its Samba in 2023 – it was given exhaustive airtime in the media (in no small part thanks to a cameo on the then Prime Minister, Rishi Sunak) resulting in ...

When it comes to trainers, the Adidas samba is as ubiquitous as it gets. In the last couple of years, it’s been nearly impossible to walk down the street without spotting their recognisable design.

or the OG Samba, a reliable casual style featured in our guide to the best sneakers for women. You can often find some good deals on Adidas's site, but using a coupon is the best way to save.

Meghan Markle chose to wear outfits with mostly beige tones during her Netflix series 'With Love, Meghan' and received mixed opinions on her wardrobe of choice. However, a colour expert has ...

The viral Adidas Sambas debuted in 1949 and were originally worn by soccer players. These days, the ubiquitous shoes can be spotted on both the preppy and the punk, thanks to their comfortable ...