Rising WNBA grassroots star Kaleena “Special K” Smith joins Adidas and Candace Parker, marking a major milestone in women’s ...

Hi, and welcome to another edition of Prep Rally. My name is Eric Sondheimer. It’s getting busy in high school sports.

After Haillet retired, Adidas rebranded the shoe around the American player Stan Smith, who helped popularize it within the ...

Designer Beate Karlsson was encouraged to make fun of the German sportswear label's codes, calling out the irony in how ...

Adidas has been a strong supporter of sports and has created multiple global programs and initiatives to make sports more ...

The sports industry is growing faster than the fashion industry. Discover the most important learnings from the study "The ...

Southern California teen Kaleena Smith became the first women's basketball student-athlete to sign an NIL deal with adidas.

"When I think about the future of women’s basketball, it’s clear it’s in good hands with hoopers like Kaleena," said WNBA ...

Smith is the first women’s basketball high school NIL athlete, joining a roster of Adidas women’s basketball players ...

With Candace Parker at the helm, adidas demonstrates its commitment to elevating women's basketball from the ground up.

While Smith is the first girl's high school athlete to represent Adidas, the brand has signed deals with a roster of women ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...