After Haillet retired, Adidas rebranded the shoe around the American player Stan Smith, who helped popularize it within the ...

While Smith is the first girl's high school athlete to represent Adidas, the brand has signed deals with a roster of women ...

Global footwear brands are investing in Tamil Nadu as a manufacturing hub, boosting job creation and local supply chains.

Adidas is wading more into the NIL market through a new deal with women's high school basketball star Kaleena Smith.

Organizer North Carolina Fusion says the tournament brings 25,000 total visitors to the Triad and gives a big boost to local businesses.

Kaleena Smith is just 16 years old, but she is already making history. The highly regarded basketball prospect agreed to a multiyear shoe deal with Adidas ...

With Candace Parker at the helm, adidas demonstrates its commitment to elevating women's basketball from the ground up.

Winning The Drum Awards for Social Purpose in the Inclusivity and Diversity category was FCB Canada and adidas with a ...

Southern California teen Kaleena Smith became the first women's basketball partner to sign an NIL deal with adidas.

Inigo Turner became one of Adidas' top designers - then he got his dream gig, designing kits for his boyhood club ...

Nebraska head coach Matt Rhule met with the media following the Huskers' 27-20 loss to the UCLA Bruins. With the victory, the ...

Adidas has been a strong supporter of sports and has created multiple global programs and initiatives to make sports more ...