When Dana Rao became general counsel of Adobe six years ago, he said he set out to recast the culture of a legal department ...

San Jose, California-based Adobe said it will offer a free service to allow the creators of photos and videos to affix Content Credentials to their work. In addition to indicating that they ...

The Firefly Video Model, as the technology is called, will compete with OpenAI’s Sora, which was introduced earlier this year, while TikTok owner ByteDance and Meta Platforms have also announced their ...

San Jose, California-based Adobe said it will offer a free service to allow the creators of photos and videos to affix Content Credentials to their work. In addition to indicating that they ...

Adobe’s video models were trained primarily on videos and photos from its vast library of stock media for marketers and creative agencies, Greenfield said. In some cases the San Jose ...

Because of its licensed training data roots, Adobe calls Firefly Video Model "the first publicly available video model designed to be commercially safe." However, the San Jose, California-based ...

The San Jose-based creative platform introduced various capabilities driven by Adobe Firefly, its novel generative AI platform. The highlight of the announcements was that its Adobe GenStudio for ...

Adobe’s video models were trained primarily on videos and photos from its vast library of stock media for marketers and creative agencies, Greenfield said. In some cases the San Jose ...

There’s a potent lesson to be learned from Adobe’s approach: credibility must be embedded into the very fabric of your organization and offerings. Moreover, you can’t force the perception of ...

Facing much larger rivals, Adobe has staked its future on building models trained on data that it has rights to use, ensuring the output can be legally used in commercial work. San Jose ...