Content creator Kennedy Odhiambo, popularly known as Crazy Kennar, has revealed the communication strategy used by President ...

The chief executive of QVC Group, David Rawlinson II, on tariffs, TikTok, and other threats to the company’s future.

Aristotle called them Logos, Pathos, and Ethos. Here's why they matter for your content strategy: Logos (Logic) speaks to the brain: • Data that proves your point • Research that validates ...

In Aristotle’s Ars Rhetorica, which dates back to the 4th century BCE, we find mention of the art of influencing through three methods, namely Ethos, Pathos and Logos. In simple terms ...

A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows ...

In addition to the fallout from being declared a monopoly for search and browsers, an entirely separate case has just found Google guilty of monopoly practices in web advertising. It’s a huge blow.

A consortium of investors led by Ethos Capital, British Columbia Investment Management and White Mountains has agreed to acquire an ownership position in insurance brokerage BroadStreet Partners.

Under the terms of the agreement, Ontario Teachers’ Pension Plan ("Ontario Teachers’") will maintain a significant co-control stake and operate in partnership with the Ethos-led investor group.

Management emphasized significant growth opportunities, noting Netflix represents less than 10% of TV hours globally and only 6% of consumer spending in ad revenue markets. Co-CEO Ted Sarandos ...

(Natalie Hanson / Courthouse News) SAN FRANCISCO (CN) — A federal judge told Nestle at a hearing Thursday morning that she was likely to allow claims to survive against the company over deceptive ...