Balvantray Parekh transformed a humble adhesive business into a household name. From his innovative marketing strategies to ...

Independent creative and branding agency The Core Agency is entering its 17th year with a fresh new look, marking the next ...

Meenakshi Menon, Founder of GenSxty Tribe, engaged in a chat with Vikram Sakhuja, Group CEO of Madison Media & OOH, at the ...

The Core Agency – an indie branding and creative agency – has marked its 17th birthday with a rebrand.The agency’s rebrand is ...

To bring this brand refresh to life, the agency partnered with independent brand consultant Richie Meldrum, who worked ...

Small & medium brands should avoid the marketing missteps of PUMA & Jain University, which prove that tampering with brand ...

The online bookie ran online promotions showing NRL star Valentine Holmes with a bag of white powder, and featuring ...

Pradeep Menon. M, Co-founder, Head - Branding & Strategy, of Blackswan (India) Ideations, shares insights on recent campaigns that played with brand identities ...

Sammy Brown working with Nerds candy. Chase and Dillon Hunter promoting Domino's Pizza. Everett Sports Marketing is helping ...

British consumers are becoming increasingly sceptical about health claims put forward by food and drinks brands. The ...

The marketing director tells Tim Healey how she is building on, that rather than reinventing, a strategy that has propelled ...