Topping the list for the fourth year in a row is Apple, according to Kantar BrandZ. ChatGPT and Chipotle also made the list for the first time.

Apple has once again claimed the top spot as the world's most valuable brand, with Kantar estimating its worth at a staggering $1.29 trillion— 12% of the value of the entire top 100 list.

Recent data on brand loyalty in the United States showed that 89% of Apple users purchased another iPhone when upgrading. Although this share has decreased by five percentage points since 2023 ...

Kantar, a marketing data and analytics company, had launched its 20th edition of BrandZ Most Valuable Global Brands, which ...

Apple iPhone owners are still sticking with the brand at rates that shame every other smartphone producer, and a small dip in ...

After a seven-year stint in which it lost the top position, Apple was able to secure the lead for the fourth year in a row. The company’s brand value reached $1.3 trillion, up 28% from last year ...

Kantar’s BrandZ report for 2025 crowned Apple as the world’s most valuable brand. Cupertino is now valued at $1.29 trillion, which represents a 28% year-on-year growth for its brand value.

Apple has the world's most valuable brand, according to a study by Kantar Brandz. This is the fourth year Apple has taken top honors. Nvidia showed the highest growth among the Top 100 companies.

Plus: Google celebrates the 10th anniversary of Google Photos with a new editing interface for its 1.5 billion monthly users.

Apple said "many" other automakers around the world plan to offer CarPlay Ultra within the next year, including the following three Korean brands: Hyundai Kia Genesis Apple first previewed next ...

As US brands dominate the top 10 in Kantar's BrandZ 2025 ranking, Chinese companies and APAC players like Airtel are rapidly gaining ground, signalling a shifting balance in global brand power.