Apple Music is orchestrating a special deal as it leads up to the Super Bowl, offering new and eligible subscribers six months of service for just $2.99. The promotion, which excludes current subscribers and those eligible for Apple’s standard 3-month free trial,

The timing of the promotion comes as Apple Music promotes Kendrick Lamar’s Super Bowl LIX Halftime Show performance on Sunday (February 9).

Now might be the optimal time for holdouts of Apple Music to give it a try. The streaming music subscription is offering a new incentive of six months of service for $2.99. New and eligible subscribers have until Feb.

Apple Music is currently offering new and eligible users a great deal: If eligible, you can get six months of Apple Music for a fraction of its usual cost.

Apple Music has launched an enticing new offer for new subscribers, who can sign up for the service for a mere £2.99 for their first six months of membership.

Macworld Apple on Monday announced a special deal for the Apple Music streaming service. New and eligible customers can get six months of Apple Music for $2.99/£2.99. That’s $8 off the regular price of $10.