The whole show is run entirely by students who serve on the Northwood University International Auto Show Executive Board.

Mercedes-Benz has just become part of another exclusive coterie: luxury automotive marques that have slapped their name, logo ...

Cherry Coke was launched in 1985, and featured a pretty conventional logo back then, with a lowercase sans serif 'cherry' ...

Wolfsburg is Germany's answer to mid-20th Century Detroit - not so much a city with a car factory as a factory with a city that has grown up around it. Some 60,000 people from across the region work ...

IAG Firemark Ventures, the corporate venture capital arm of General Insurer IAG, is investing in 7Analytics, a flood data ...

Work is underway on a state-of-the-art new Jaecoo and Omoda showroom in Swindon after the brands agreed a franchise agreement with Fish Brothers. The Car ...

Chili’s® Grill & Bar is shifting into high gear for the 2025 NASCAR season with the launch of its new ‘Ride the Dente’™ ...

Buc-ee’s has turned to the federal courts 10 times over the last 12 years accusing companies, usually other gas stations and ...

Creativity and branding can sometimes feel like a lost art. In a time when machine learning and AI have taken creative ...

We all recognize the four interlocking rings, but what's the story behind them? Buckle up and discover how Audi was born, and ...

In an era of rapid market shifts and heightened uncertainty, strategic rebranding is more crucial than ever. However, companies must carefully balance change with continuity, ensuring their new ...