Cedric Foster not only wants to offer a space to play basketball, but he wants to use the sport as a vehicle for youth ...

The NBA Finals will be in Indianapolis and Oklahoma City this year. Get to know these 'small markets' with our Tale of the ...

With the return of ADWEEK's Most Powerful Women in Sports honors, this year's judges grappled with the evolving definition of ...

Companies tap into a fast-growing niche with apparel and merchandise for fans and players ranging from basketballs featuring the artwork of Jean-Michel Basquiat to sneakers engineered for women’s feet ...

This coming weekend, after the last strokes have been taken on New Jersey’s Lake Mercer for the women’s NCAA Division II national championships, Western Washington University’s rowers, if they win the ...

Bay Shore alumnus gifts sneakers to Unified basketball team, promoting inclusion for special needs athletes in school sports.

The second-year receiver hopes to build on his run of seven touchdown catches over the final five games of his rookie season.

As the Orlando Magic continue to propel forward, the team unveiled a new logo and three new uniforms during a special ...

Less than two months after the Women’s Final Four was staged at Amalie Arena, the American Athletic Conference has announced ...

Orlando Magic players will wear three new uniforms and play on a new court as part of a franchise rebranding, which includes ...

After 16 years with the same primary logo and three main uniforms, the Magic are turning the page onto a new era that honors ...