but most of the time they feature the Apple logo more prominently. This latest offering is unique in taking a more subtle approach to Apple’s branding. Are you excited for the new Apple Store in ...

And you’ll see why 1984 won’t be like 1984. The screen then fades to black, and a rainbow Apple logo appears. When Steve Jobs first saw the ad in an internal meeting with Chiat/Day ...

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This obsession with simplicity is no accident. It's a hallmark of genuinely iconic logo design. Think about some of the most recognisable brand logos in the world – the Nike “swoosh”, the Apple logo, ...