Reducing our brand strategy to a brief limits the intelligence of that person working on the project. In our case, whether it's a videographer or someone at the content desk, everyone has met ...

And what’s going on with influencer relations—is that still a viable strategy? (Hint: 100% yes. More on that below.) • Where is your audience? This is Marketing 101. Put your brand wherever ...

In the third article in a 2025 Consumer Outlook series, experts offer insights on how brand positioning must evolve with shifting markets. To read the first article in the series, click here.

Are you a print subscriber? Activate your account. By Ad Age Staff - 18 hours 21 min ago By E.J. Schultz - 19 hours 14 min ago By Tyler Bishop - 22 hours 15 min ago By Tim Nudd - 1 day ago By ...

David Corchado, Co-Founder & Chief Strategy & Technology Officer at Avenue ... request variations or voice their frustrations. For example, a brand might notice that a specific color or size ...

a consultancy specializing in brand audits and marketing strategy, has unveiled its improved brand audit services. Designed for mid-sized and large companies across North America and Europe ...

Significant investments in strategies are made by mass-market brands to support their premiumisation efforts, adopting approaches that elevate both product and brand perception. A key focus lies in ...

To effectively convey brand guidelinesto the team, create a clear, accessible brand guide that outlines key elements such as tone, visual style, colors, fonts, and messaging. Hold a session to ...