Reducing our brand strategy to a brief limits the intelligence of that person working on the project. In our case, whether it's a videographer or someone at the content desk, everyone has met ...

And what’s going on with influencer relations—is that still a viable strategy? (Hint: 100% yes. More on that below.) • Where is your audience? This is Marketing 101. Put your brand wherever ...

Read along to identify innovative small business branding strategies for the growth of your business. Need help from a creative branding agency? 7 Small Business Branding Strategies for Effective ...

In the third article in a 2025 Consumer Outlook series, experts offer insights on how brand positioning must evolve with shifting markets. To read the first article in the series, click here.

Are you a print subscriber? Activate your account. By Ad Age Staff - 18 hours 21 min ago By E.J. Schultz - 19 hours 14 min ago By Tyler Bishop - 22 hours 15 min ago By Tim Nudd - 1 day ago By ...

Pitch how you can solve their branding or design pain points within budget ... discounts or select pro-bono services can be an intentional launchpad strategy. Potential avenues to provide free or ...

David Corchado, Co-Founder & Chief Strategy & Technology Officer at Avenue ... request variations or voice their frustrations. For example, a brand might notice that a specific color or size ...

a consultancy specializing in brand audits and marketing strategy, has unveiled its improved brand audit services. Designed for mid-sized and large companies across North America and Europe ...

Significant investments in strategies are made by mass-market brands to support their premiumisation efforts, adopting approaches that elevate both product and brand perception. A key focus lies in ...

Nani's character, Arjun Sarkar, exudes grit and intensity, with a serious expression and visible injury on his thumb. The addition of grey hair hints at wisdom and scars from a turbulent past, adding ...

You can base your brand strategy on what has given the most return on investment (ROI). I recommend you hire a “business influencer” who has access to a lot of people in your target niche ...