Behavioral economics uses an understanding of human psychology to account for why people deviate from rational action when they’re making decisions. In the model of rational action assumed by ...

Timing an increase in your retirement contributions with a salary increase is a shrewd move that leverages behavioral economics principles to outsmart your brain and improve your long-term ...

As pricing strategies evolve, integrating decoy pricing with advanced technologies and ethical frameworks will ensure its relevance and sustainability in marketplaces.

Learn from Chicago Booth, a Nobel Prize-winning leader in Behavioral Economics, how to leverage behavioral economic insights to drive enterprise value, improve product and service design, and build a ...

The maximum rent increase allowed this year under New York’s 2023 “good cause eviction” law will be just under 9%.

Most people go to the grocery store for food. Behavioral economist Shijun Gao goes for research. Gao recently joined the university's Department of Agricultural Economics and Agribusinesss.

Behavioral economics combines elements of economics and psychology to understand how and why people behave the way they do in the real world. It differs from neoclassical economics, which assumes that ...