From team associations, on-ground activations and digital campaigns, gaming brands are looking to increase reach while ...

Metas omnichannel ads reduce CPA by 15% and increase ROAS by 12%, retail brands like Taneira see higher in-store traffic with ...

As brands strategize for the year ahead, non-endemic retail media is poised to reshape advertising approaches in 2025.

Digital elevator advertising is becoming an effective tool for fast-moving consumer goods (FMCG) brands to connect with ...

JK Events & Advertising successfully conducted its third Annual General Meeting (AGM) - Josh 1.0 - at the scenic Evoke ...

A new survey by iCubesWire reveals that IPL influencer marketing is driving strong consumer engagement, trust, and even purchases. With 65% recall, 59% engagement, and 14% direct conversions, brands ...

Unlike superstar contemporaries such as Mahesh Babu, NTR, and Allu Arjun, Prabhas remains uninterested in brand endorsements ...

Ever since Baahubali, and later with Saaho, Salaar, and his upcoming projects, Prabhas has been a favorite for global brands.

The alcohol industry is a dynamic yet highly regulated space, where brands must navigate strict advertising restrictions ...

In January 2024, the Tata group company acquired Capital Foods, known for brands like Ching's Secret and Smith & Jones, and ...

Hanesbrands launches U.S. sales of venerable Australian brand with campaign featuring fit-looking celebrities — and spiders, ...