Differentiation is still the name of the game in marketing, and big brand campaign tactics are uniquely equipped to cut ...

Just as with Google search, you have both free and paid-advertising promotion options with YouTube ... How to use AdWords for videos to promote a brand via YouTube advertising How to make YouTube ...

Simple yet effective, this ad is another prime example of subverting expectations. While typically sports branding ads sell ...

Over the years, digital marketing has seen numerous revolutions. One of the most exciting shifts that have taken place ...

Your go-to guide for everything you need to know about advertising and promotions. Learn how to craft the perfect message, choose the right promotional channels, and ensure your advertising efforts ...

Mela, Carl, Sunil Gupta, and Donald R. Lehmann. "Long Term Impact of Promotion and Advertising on Consumer Brand Choice." Journal of Marketing Research (JMR) 34, no. 2 (May 1997): 248–261. (Winner of ...

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Thanks to innovative brands who see beyond traditional marketing models, promotions have evolved to become culture-driven and tech-inspired. Promotions used to get a bad rap, and be seen as a poor ...

In a statement published today, the government said the ban was not intended to block brand advertising that did not identify specific HFSS products. It said it expected its interpretation to be ...

Kohl’s customers could soon access a wider selection of products at a discount as the Menomonee Falls, Wisconsin-based retailer plans to reverse several brand exclusions on store promotions.