Dry breakfast cereal has always been marketing-driven. In the 1930s, Mickey Mouse was recruited to endorse Post products; Cap’n Crunch was created to appeal to kids who hated soggy cereal.

Chhaava, starring Vicky Kaushal, continues to enjoy its glorious run. The film has been on a dream run right from its opening day, and with a strong buzz on the ground level, there’s no sign of ...