The seven leading U.S. sportsbooks have a combined 87 sponsorship deals with teams in the NFL, NBA, NHL and MLB across the 16 legalized states, notes SBJ's Bill King. BetMGM has the most, at 23.

ARLINGTON – Thousands of fans spent Saturday in a baseball heaven for the 37th annual Texas Rangers Fan Fest at Globe Life Field. The event included on-field activities, a baseball card ...

Eric Aaberg chats identity secrecy, pay, celebrity interactions and more in a PEOPLE Exclusive interview about his time as the mascot for the Dallas Cowboys Skyler Caruso is a Writer and Reporter ...

Sol Badguy from Guilty Gear, despite being rougher, is a recognizable mascot for the franchise and remains a fan favorite. Every big video game franchise needs a mascot, but with the fighting game ...

“Not a lot of people are expecting a lot from us. A lot of people are writing us off,” Wales captain Morgan said. “It drives us on a little bit as a squad, wanting to prove people wron ...

The Poppy Playtime franchise has gained popularity due to its horrifying scenes, engaging lore, and marketability through mascots. Mascots like Bron, Poppy, and Mommy Long Legs stand out for their ...

While stars like Patrick Mahomes and Travis Kelce take center stage, one figure has remained a constant presence in Chiefs Kingdom- KC Wolf, the team’s beloved mascot. But before KC Wolf ...

GRANT FROM THE TACO BELL FOUNDATION. FOUR NEW MEMBERS WERE KNIGHTED INTO THE LOUISVILLE LEAGUE OF MASCOTS THIS MORNING. THE CEREMONY, HELD AT THE SUN VALLEY METRO PARK COMMUNITY CENTER ...

Hippos, the mascot of Hutto ISD, decorate the courtyard of Hutto ISD's new Gus Almquist Middle School. / Sara Diggins/American-Statesman / USA TODAY NETWORK Ro-Hawks and Voks are anything but ...

Luxo Jr. is a digital character, but a team of researchers at Apple has created a real-world robot that looks like the Pixar mascot come to (artificial) life. The robotics scientists and engineers ...

Most of these famous mascots come with a set of rules about how they can be depicted or what they can say. Some must remain speechless other than uttering a popular catchphrase. Some can’t be ...