Victor Wembanyama moved up to fifth but the old guard still tops the list. The Celtics led in team merchandise sold.

Andre Iguodala will be the first member of the Warriors dynasty run to have his jersey retired by the franchise.

NBA legend LeBron James cried in Randy Mims’ driveway a month after leaving the Cleveland Cavaliers for the Miami Heat in ...

NBA legend LeBron James cried in Randy Mims’ driveway a month after leaving the Cleveland Cavaliers for the Miami ... booed in every road arena and his jersey was getting burned across Northeast ...

“They’d [the Cavaliers] go on like a five-game losing streak and we’d call and be like, ‘You gonna do anything with LeBron at the ... who had his No. 15 jersey sent to the rafters in ...

Although LeBron James dominated the league in three separate decades, the NBA has slowly turned to other players for dependence on popularity. While not as dominant as James, Golden State Warriors ...

In James' case, his on- and off-court trailblazing resonated with his fans and the NBA, as implied by the dominant jersey sales. Reminiscent of the Warriors beating the Cleveland Cavaliers in ...

Two legendary NBA stars and future first-ballot Hall of Famers are leading the way in jersey sales thus far during the ...

Golden State Warriors star guard Stephen Curry and Los Angeles Lakers superstar LeBron James lead the NBA in jersey sales.

Andre Iguodala was NBA Finals MVP in 2015 and becomes the 7th player in team history to have his jersey retired.