Chris Bellinger of PepsiCo Foods US and Eamonn Dixon of Goodby Silverstein & Partners explain how this truism inspired an idea that went viral for Cheetos. The goal of the ‘Other Hand’ font ...

Cheetos (smartly) waited until April Fools’ Day was a distant memory before releasing its iteration of “snack couture,” as fans might think this perfectly cheesy product launch is too good to be true.

Stacey Leasca is an award-winning journalist with nearly two decades of newsroom experience. She is also the co-founder of Be a Travel Writer, an online course for the next generation of travel ...

For its new custom font, Cheetos took a much different approach. Rather than playing to its brand assets with a cartoonish font based on the Cheetos logo, Other Hand font is an irregular ...

Cheetos understand the assignment and have decided to bring back one of their fan-favorite flavors from 20 years ago. Welcome Cheetos Puffs Cheese Pizza Flavor back! Taken off the shelves in ...

The new flavor is the first addition to the Cheetos Puffs lineup in more than a decade. Dan Kosmayer - stock.adobe.com Cheetos announced the comeback of a fan-fave flavor just in time for you to ...

Outside its beige-and-brick strip-mall storefront, the parking lot was full of heavy pickup trucks with Spanish-language bumper stickers. Inside the cavernous ... Jalapeños, popcorn shrimp, and hot ...

Cheetos has launched a campaign celebrating consumers who eat the cheesy Frito-Lay snack with their dominant hand and therefore must use their non-dominant hand to complete other activities, per a ...