On Wednesday, Barbie manufacturer Mattel announced that it has teamed up with the LeBron James Family Foundation to give the ...

Mattel called James the first “Kenbassador” and said more would be announced ahead of the Ken doll’s 65th anniversary in 2026 ...

Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll.

Barbie is launching a LeBron James doll, making the famous basketball player the first "Kenbassador" for the brand.

Barbie debuted a new doll in the likeness of LeBron James, honoring the NBA legend as the brand's first "Kenbassador" because ...