Jon Goodrich loves Bennington. He also loves old buildings. Those two elements intersect in a new locally available book he ...

In today’s competitive market, branding is more than just a logo or a slogan. it’s about creating an emotional connection ...

Discover 15 essential marketing types to boost your brand, connect with your audience, and drive business growth effectively.

You probably know about Fanta, the brand of orange soda that's almost guaranteed to be on shelves somewhere in a 10-mile (16-km) radius of where you live. But you might not know that the question of ...

Banner ads are a powerful tool for steering traffic towards your ... Consider brands like Apple or Coca-Cola, known for their clean yet striking designs that make people pause and look. Engaging and ...

Led by agency Majority, the “Westside’s Finest” campaign captures how the marketer’s portfolio and the world have evolved ...

Grammy 2025: FULL winners' list! The Marketing for Honda's Old CT Trail 55 Was Awesome Smiling Man City striker Erling ...

This undated photo shows Coca-Cola Orange Cream. (Coca-Cola via AP) The European bottling unit of Coca-Cola said Monday that it had ordered a major recall of Coke, Sprite and other beverages after ...

Fifty years since it first brandished the blindfold, PepsiCo is reviving the Pepsi Challenge, a taste test pitting the cola ...

Now, thanks in part to the increasing accessibility of functional magnetic resonance imaging (fMRI), marketing executives ... neural correlates of Coca-Cola's brand effect, which, as marketers ...

It marks a return to the winner’s circle for Budweiser, which claimed its first Ad Meter title in 1999 yet hadn’t reached that No. 1 spot in 10 years. And it was a banner year overall for ...

Coca-Cola has recalled its drinks in some countries across Europe because they contain "higher levels" of a chemical called chlorate. The firm said in a statement that the recall was focused on ...