"The first-of-its-kind campaign, which sparked a global phenomenon by swapping iconic Coca-Cola logos for personalised names, ...

The custom labels are back for the first time in over a decade. Now, there are digital elements for even more personalization ...

For his first meeting with Coca-Cola employees as the CEO, Quincey made two bold decisions: He didn't wear a suit and the ...

Coca-Cola is using AI to scale personalisation in global marketing, building on the success of "Share a Coke." ...

Coca-Cola launched what was to become one its most successful branding campaigns. 'Share a Coke' saw the Coca-Cola logo ...

This isn't the first time Coca-Cola has garnered attention for its use of AI. Last year, the company released a Christmas commercial that was created by three AI studios. Many creatives criticized ...

She begins the video by sharing, “A new class action lawsuit was just filed against Coca-Cola for ... was alleged in the first place, which means they either change their advertising promise ...

When 'Share a Coke' was first ... advertising was so iconic that it even received multiple awards at the Creative Effectiveness Lion Awards at Cannes. Now Brits can seek out their personalised ...

The Lehigh Valley IronPigs are concerned about a proposal to build an elevated athletic stadium at neighboring Executive Education Academy Charter School in east Allentown.

For his first meeting with Coca-Cola employees as the CEO ... Cola recently endured backlash due to its AI-powered Christmas commercial. It doesn't feature any real-life actors.

Coca-Cola, which has featured celebrities such as Deepika Padukone and Diljit Dosanjh in recent ads, came up with a simple ... visibility campaigns, digital-first storytelling, and mass media ...

Among brand marketers, Coca-Cola has led the way in a space that saw ... and what did you learn from that experience? First, it's not like you input one prompt saying “create an ad” and it pops out an ...