In just over two years, Reliance Consumer has revived the 1980s cola brand and turned into a ₹1,000 crore business. But with ...

European ad tech company Utiq has integrated with Adobe’s Real-Time Customer Data Platform (CDP), per a press release. The ...

Following Trump's lead, organizations including Walmart, Lowe’s and Meta have announced they would scale back their ...

Sirius XM is reshaping how it operates in an environment crowded with cost-effective alternatives. Not all seemingly ...

I am always happy to take credit for discovering a new restaurant through hard-won reporting methods like canvassing a neighborhood in bad weather, scanning social media for hours, and starting ...

Watch the Coca-Cola ad here: The Times of India ad showcases ... It can be a sports screening party with friends, an unplanned road trip, or simply a break from the ordinary, Pepsi is there ...

Nigeria’s beverage market is a battlefield where brands fight fiercely for consumer attention and loyalty. With a population of over 200 million people, the country offers a lucrative but highly ...

This is where, of course, Adobe’s new Firefly service, announced today in Las Vegas will benefit Coca-Cola’s need for ...

Instagram will now support partnership ads, Facebook will soon test ads in the notifications tab and more ad updates from Meta.

The Henry B. Gonzalez Convention Center will turn into a basketball lover's paradise, complete with appearances by legends of the Silver & Black.

Its premise is that people are somehow tortured, or embarrassed, by the idea of drinking soda—something that the president, ...