Debranding should be more than a shtick; it is a step towards shaping a genuinely connected global community. By acting ...

According to a document obtained by CNN, corporate sponsors willing to drop at least $75,000 can get their logos slapped on ...

The White House, through an outside event production company called Harbinger, is soliciting corporate sponsors for this year ...

Universal Terra Luna Resort is now open near Epic Universe, and we have a full photo tour of the entire resort and all guest ...

But then, like with many brands, the name is a bit of a ruse. It is more a gallery of the past than a museum; there is a lot ...

The White House Easter Egg Roll, a tradition dating back to 1878, has historically been funded through private donations, ...

With JioStar, a unified broadcasting platform, multiplying reach and the ever-expanding following for teams, brands are ...

The relationship between Nintendo and the Seattle Mariners will be front and center come opening day, when the team will wear ...

Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As ...

North Carolina’s own Cheerwine holds a place of honor, its cherry-flavored goodness a point of local pride. But you’ll also find small-batch root beers, ginger ales that actually contain real ginger, ...

Packs of 12-ounce Coca-Cola Original Taste cans have been recalled over fears of containing a 'foreign object'.