VML’s head of digital and social media, says there are only three big emerging commerce developments that South African ...

Partner Nicole Johnson shares her outlook for consumer brands and where she’s looking to invest in 2025. Where is the consumer headed this year? To answer that question, we went to a source wholly ...

In today’s rapidly evolving business landscape, identifying new business and market opportunities in 2025 is essential for ...

Navigating the ever-shifting landscape of digital marketing can be daunting, but armed with insights from industry experts, ...

Digital 2025 shows that AI’s momentum is growing rapidly, social media continues to play a pivotal role in brand discovery, ...

From distressed denim to grainy social content, learn how brands are tapping into the wabi-sabi aesthetic to forge connections with consumers.

In today’s fast-paced digital world, staying ahead in e-commerce and retail means embracing innovation. Traditional marketing ...

Understanding consumer behavior isn’t just about selling products—it’s about understanding how people think, feel and make decisions. Over time, marketers have discovered certain “laws” that influence ...

Facebook became popular in the mid-2000s as a space for friendship and connection, especially among young people. Despite its ignominious origin as a site ...

P commerce is reshaping the retail industry with momentum that shows no signs of slowing. Already a cornerstone of modern ...

Meltwater, a specialist in media, social and consumer intelligence, and We Are Social, the socially-led creative agency, have released Digital 2025, their late ...

Within the digital landscape, social media ad spend has increased to $243 billion, a 15% rise year-on-year. And brands’ continued interest in influencer marketing is clear, with a 14% increase in ...