The latest viral launches come from Rare Beauty, Kylie Cosmetics, Fenty Beauty, Patrick Ta, r.e.m. beauty, and Maybelline.

Underpainting has a long history in drag makeup, where it's used to soften hyper-defined contour. But it made its way mainstream via TikTok, where creators use underpainting to achieve a more lived-in ...

The perfect "unrecognizable makeup" starts with a glowy base. This everyday invisible SPF 30 primer will not only give skin a ...

These shorties now tout the “no-makeup” makeup look, designed to accentuate our natural features by focusing on glowy skin.

Justin Bieber and Hailey Bieber are rumored to be facing a $300 million divorce. Despite rumors, they were recently seen on a ...

Dressed in a red and gold Torani anarkali paired with a matching jacket, Rashmika Mandanna went for luminous skin with soft ...

Makeup is more than just a tool for looking beautiful; it’s an art form that can transform the way we see ourselves. Certain ...

The long-awaited Peptide Lip Shape is finally on its way.

Grammys' best hair and makeup looks, from Sabrina Carpenter's curled messy updo to Willow Smith's middle-parted Afro.

For a while, Lisa used the Laura Mercier Secret Camouflage Concealer to pinpoint conceal, but now she has created her own ...

Explore the evolution of makeup trends from the 1920s to today, highlighting cultural shifts and beauty standards over the ...