One pair of terms frequently mixed up are the "buyer’s journey" and the "customer life cycle." As the president of a marketing firm, I see professionals confuse these two terms often.

Determining the carbon footprint of rubber products from cradle-to-gate is a significant focus for raw material suppliers and ...

The life cycle above reflects a linear model of production, also known as a cradle-to-grave life cycle. An LCA can also account for other models of life cycles, such as cradle-to-cradle. This ...

The expression "cradle to grave" is used in several different contexts in business, perhaps most commonly as a description of a product's life cycle ... way to increase customers is to switch ...

One example, the U.S. Life Cycle Inventory (USLCI) Database, provides "individual gate-to-gate, cradle-to-gate, and cradle-to-grave accounting of the energy and material flows into and out of the ...

and meet customer sustainability demands. A life-cycle assessment (LCA) can provide valuable information when evaluating the environmental impacts of a manufacturing process, an industrial activity, a ...