Have you been to a gym class lately? They’re all wearing fits like this. It’s why activewear sales are up 28 per cent: TikTok ...

A millennial has revealed what she sees as her generation's biggest contribution to the fashion world, and it might not be what you expected.

This mocktail book is *the* perfect gift for the expecting Gen Z mom who dearly misses happy hour with the girlies. It's full ...

Fashion is a funny thing, isn’t it? One minute you’re tossing out your old clothes, and the next, they’re the hottest trends ...

From brunch to boardroom, slay all summer long with Myntra’s sleeveless kurtis – easy, breezy, and beautiful in every stitch ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Fashion is a language, a form of expression that evolves with every generation. But sometimes, the styles of past eras linger ...

TikTok is abuzz with a new Gen Z fashion trend: wearing long, flowing dresses− dubbed "milkmaid dresses" − out clubbing. Kendall Jenner, 29, even seems to have gotten in on it, turning heads in one of ...

On April 16, the former Disney star stepped out in Los Angeles wearing the quintessential millennial outfit formula. You see, ...

The Grammy winner is also very stylish, and while headlining California’s Frost Fest 2025 over the weekend, she wore a button-adorned outfit designed by a fan. The journey began in February ...

just as baby boomers and Gen X’ers today lament the shortcomings of millennials and Gen Z, parents in the 1920s looked askance at their flapper daughters, the mothers of pre-revolutionary France ...