One thing Gen Z often writes off as outdated but could seriously improve their daily lives is the humble physical alarm clock ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

While boomers may fondly recall the tactile pleasures of their corduroy pants, Gen Z prioritizes smoother, modern fabrics ...

TikTok is abuzz with a new Gen Z fashion trend: wearing long, flowing dresses− dubbed "milkmaid dresses" − out clubbing. Kendall Jenner, 29, even seems to have gotten in on it, turning heads in one of ...

Fashion is a funny thing, isn’t it? One minute you’re tossing out your old clothes, and the next, they’re the hottest trends ...

Have you been to a gym class lately? They’re all wearing fits like this. It’s why activewear sales are up 28 per cent: TikTok ...

Let’s delve into 12 must-have pants that every woman over 60 should cherish in her closet. Each carefully selected style is ...

Gen Z is opting to get "tramp stamp" tattoos, or ink on the lower back, to feel more empowered. "Women are reclaiming negative stereotypes, which were once used to disparage them, as a form of ...

For a warm-weather destination, you may need multiple outfits per day. "There’s the morning workout, a swimsuit and cover-up for the beach, a cute yet ... a pair of leggings that work for ...

Languages: English, Albanian. Sex parties have long been associated with hedonism and free-spirited indulgence, but for Gen Z, the appeal is taking a different form. While recent studies suggest ...

Social media has become both the stage and the shield for a generation of would-be influencers. We shouldn’t mistake those carefully curated profiles for true boldness. They in fact reflect a ...