Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

From Master Lock's iconic ad to a litany of Miller spots, Wisconsin has often had a place in the Super Bowl commercials. This ...

From State Farm to Bud Light, brands spend millions on Super Bowl ads each year. Here are the ones we're still thinking about ...

It’s the pinnacle of Super Bowl star power: three minutes of Beyoncé, Britney Spears and Pink, dressed as Roman gladiators, singing “We Will Rock You” in the actual Colosseum. Enrique Iglesias plays ...

But off the field, brands like Hellmann's and Bud Light will attempt to win the prize for the most memorable Super Bowl commercial ... "Live the Flavor" (2007) Snickers: Betty White (2010 ...

Two years later, people still recognize Kansas City actor Austin Senger for a Snickers commercial filmed at Arrowhead Stadium ...

Kansas City actor Austin Senger and Chiefs head coach Andy Reid starred in a viral Snickers commercial two years ago. Screengrab/YouTube It’s been two years since Austin Senger made a Snickers ...

It’s been two years since Austin Senger made a Snickers TV commercial with Chiefs head coach Andy Reid. But people still recognize the curly-haired actor as the groundskeeper painting the end ...

Possibly the best of the celebrity ads was Dunkin’ Donuts ‘DunKings 2’ with Ben and Casey Affleck and a really terrific bit from Succession alum Jeremy Strong, leaning heavily into his reputation as a ...