Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

From Master Lock's iconic ad to a litany of Miller spots, Wisconsin has often had a place in the Super Bowl commercials. This ...

The best Super Bowl commercials over the years have been funny, bizarre, and emotional. Watch the best Super Bowl ads of all ...

From State Farm to Bud Light, brands spend millions on Super Bowl ads each year. Here are the ones we're still thinking about ...

Since the start of the current millennium, companies have been continuously upping their advertising game during the Super ...

It’s the pinnacle of Super Bowl star power: three minutes of Beyoncé, Britney Spears and Pink, dressed as Roman gladiators, singing “We Will Rock You” in the actual Colosseum. Enrique Iglesias plays ...

The duo were taking the dog in for a check up at a local veterinarian ... She starred in a popular Snickers candy commercial that aired during the Super Bowl, taking a brutal hit in a mud ...

But off the field, brands like Hellmann's and Bud Light will attempt to win the prize for the most memorable Super Bowl commercial ... "Live the Flavor" (2007) Snickers: Betty White (2010 ...