Wrapstyle: Plus, Skims opens a flagship store on the Sunset Strip and Regen Projects presents Rachel Jones’ first L.A. solo ...

Back in February, Christian Cowan teased the "new face" of an upcoming collection with a photo of a model's backside in a completely see-through dress. While the designer did not reveal the model's ...

The latest Sun Day Red collection has been released and it is must-see golf fashion as Tiger Woods' brand picked the perfect ...

The environmental impact is severe. Fashion contributes to water pollution, fabric waste, and about 10% of global carbon ...

Carlson has partnered with Reformation to release an already viral collection of party tops, going out dresses, and ...

The dress in question? Sherri Hill’s 57250, the “it” gown of the 2025 prom season. It’s gone viral for its dramatic tulle ...

You can’t read a book by its cover, nor a collection by its title. Such is the case with Andrea Mary Marshall’s offering for ...

Including Iris Law, who opted for a plunging red figure-hugging midi dress. The spaghetti-strap, minimal number was ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

This is the “ultimate opportunity for prom-goers and tux-wearers to find a stylish and affordable look,” the manager said.

Zac Posen reflects on his journey to revitalize the Gap brand with his first collection for the high-end GapStudio.

Cardi B rocked a razor-sharp angular bob for her latest magazine cover in which she revealed that the dress she wore is from her upcoming fashion line. The haircut was done by her hairstylist, Mia ...