As we wrap up the 2024 earnings reports, analysts weigh in on how beauty conglomerates should go about reinvigorating sales.

At the UN in New York City, e.l.f. partner Amanda Nguyen, the soon-to-be first Vietnamese woman in space, assembled a lineup ...

e.l.f. Cosmetics decided to eschew a big TVC for the Super Bowl this year and instead opted for a social-first campaign, ...