Kendrick Lamar and SZA's Super Bowl LIX halftime performance made waves, and even our favorite muppet, Elmo from Sesame ...

Roger Federer and Elmo from Sesame Street seem to disagree on the letters of the alphabet in a Super Bowl ad for ON running shoes.

Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?

Tennis great Roger Federer and Sesame Street’s Elmo have teamed up for the Super Bowl 2025. For Swiss running shoe company On ...

Roger Federer will star alongside Elmo in a cheeky advert that will air during America's biggest sporting event.

Three Indigenous creators share how they’re reclaiming representation in children’s media, and why it's vital to pass down ...

Roger Federer is set to feature in a big-money primetime advert during Sunday’s Super Bowl between the Philadelphia Eagles ...

The adored children's character jokingly criticized the tennis great over his spelling abilities. By cleverly tackling the widespread uncertainty about the brand's logo, the advertisement turns it ...

World No.13, Ben Shelton reacted to the latest brand endorsement video dropped by sportswear company ‘On’, featuring Roger Federer and Sesame Street character Elmo.

This product line for kids brings together the beloved characters of Sesame Street and De Vroomen’s mission to educate the ...

In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the ...

A long way from the tennis courts, Roger Federer is enjoying a well-deserved retirement, promoting the Swiss brand On, which ...