"The first-of-its-kind campaign, which sparked a global phenomenon by swapping iconic Coca-Cola logos for personalised names, ...

Coca-Cola’s European CMO says that advertising produced through generative AI will become the “norm” in the not too distant future. The technology enabled the brand to recreate its classic Christmas ...

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions ...

I wanted an example for each level of my talk that illustrated how to do it right. And every time I started thinking of who illustrated each challenge best, every advertising road led back to the Rome ...

produced by The American Artworks Inc., is a nostalgic example of early Coca-Cola advertising. Featuring an illustrated woman holding a fountain glass of Coke, with the iconic Coca-Cola script ...

Don't miss: Why are consumers upset with Coca-Cola’s AI-generated remake of its holiday ad? “We generally want ... Sharing a Coke with a meal, for example, is a universal idea but the food ...

Simple yet effective, this ad is another prime example of subverting expectations. While typically sports branding ads sell ...

What the company didn't mention is that Coca-Cola could remove far more calories from the marketplace in a heartbeat by taking full-sugar beverages off the market or reducing its advertising of ...

Giving his own example, he said, every one of the jobs ... Quizzed by Narayen on the controversial holiday season AI-generated ad of Coca-Cola featuring polar bears, Quincey said it was cheaper ...

Keywords Coca-Cola, commercial, real thing, refreshing, taste, vintage, branding, advertising Email us at [email protected] if you have questions about the footage and are interested in using it ...

Coca-Cola has a wonderful beverage business ... It is a leader in the advertising space. It has a strong research and development team. And it is large enough that it can act as an industry ...