This is a story about the power of storytelling. It's a story about a big, invisible gum brand named Extra that was on the verge of being forgotten. It had no meaning. No one cared about it. It simply ...

“Quiet your mind mouth with Extra Gum,” one ad concludes ... Theories abound to explain gum’s shrinking bubble. Some say it has simply fallen out of fashion, no longer associated with ...

Wrigley’s Extra gum, known variously as Orbit, Yida and Freedent in international markets, has unveiled a global redesign by design consultancy Elmwood. The new brand identity revolves around the idea ...