“Quiet your mind mouth with Extra Gum,” one ad concludes ... Perfetti Van Melle, a private company that already owned the candy brands Mentos and Chupa Chups, said then that the acquisition ...

Wrigley’s Extra gum, known variously as Orbit, Yida and Freedent in international markets, has unveiled a global redesign by design consultancy Elmwood. The new brand identity revolves around the idea ...